Trainings have become a very common phenomenon, because they allow the personality to open up and give her some new positive experience that will help her in her professional or personal life. Many large organizations order training in the office or send their employees to additional courses. Among the population, the practice of training a personal company is constantly gaining popularity, which is aimed directly at the person himself, and not at a professional in a certain area. Also, trainings can be conducted in many areas: from staff development to unlocking the potential in the team; from learning the basics of socialization to pick-up. All this makes it possible for a novice entrepreneur, having chosen his area for training, to start doing what seems at first glance an easy task.
However, even in the case of a very original idea, there is a considerable chance of failing the whole undertaking. First, people should be interested in the new training. And not some group of fanatics, but a certain contingent that will constantly be interested in training, and from which new trainees will constantly be recruited. Secondly, the training should be interesting, attracting new people and not losing the old ones. Thirdly, the training should be really useful and benefit the person who completed it. And fourthly, the trainer and the training program itself must be constantly evolving, if you do not take into account any changes and trends, then you will not be able to fulfill the three previous conditions. And this is not to mention the fact that the presenters and organizers themselves must have the appropriate qualifications and knowledge, be the guru of their subject, and not green beginners.
To get started, you need to register as a business entity. In this case, both the form of an individual entrepreneur and a limited liability company (an individual and a legal entity, respectively) are suitable. It is worth choosing only from these two forms, because they have access to a simplified taxation system, which was introduced to support small businesses. In this case, the concept of work may be slightly different. Registration is carried out at the nearest department of the tax authority, where all formalities will be settled within a month. It is much more difficult to register a legal entity, but in some cases this is the only possible option. The codes are indicated: (OKPD 2) 70.22 Consulting services in the field of enterprise management or (OKPD 2) 85.23 Services for the training of highly qualified personnel, (OKPD 2) 85. 31 Vocational training services, (OKPD 2) 85.41 Additional education services for children and adults or (OKPD 2) 85.42 Additional vocational education services. The coding is chosen depending on the type of trainings being conducted, and the indication of the second group significantly changes the principle of doing business.
Of course, here you need to stop a little more. With the first encoding, everything is relatively clear. It includes simple consulting services that do not involve lengthy training and are aimed at providing reimbursable assistance to clients on various issues. If it is even easier to explain, then the businessman simply helps those who apply for advice thanks to his experience and knowledge. What is important, trainings in this case cannot have programs that exceed the norms of unlicensed education (at the moment, these are programs with a course duration of less than 144 hours). In general, this is a good niche for business, but you can’t engage in full-fledged training and advanced training in it, it won’t be possible to issue certificates either (in any case, they will be just “papers” that have no legal force).
The second grouping is somewhat more complicated. Education in the legal sense of the word without a license can only be conducted by teachers with educational qualifications and working alone. That is, only an individual entrepreneur can not license his activity and on the condition that he himself will teach trainings and at the same time he also has an educational qualification. If a businessman does not plan to personally conduct classes and simply recruits teachers for his staff, then he will have to obtain a license for himself. But the educational qualification and qualification certificates will have to be provided by trainers.
If you have to work via the Internet (the so-called webinars) or conduct slightly non-standard classes, then you also need to indicate the code (OKPD 2) 96.09 Other personal services not included in other groups. But here in the law there is a clause that obliges to carry out licensing of their activities only in certain cases. This list is constantly changing and supplementing, but regarding vocational education it can be presented as follows:
- Implementation of the main program of vocational training – a program of vocational training in the professions of workers, positions of employees.
- Implementation of the main program of vocational training – the program of retraining of workers and employees.
- Implementation of the main vocational training program – advanced training programs for workers and employees.
- Implementation of additional general educational programs – additional general developmental programs.
- Implementation of additional general education programs – additional pre-professional programs.
- Implementation of additional professional training programs.
- Implementation of additional professional professional retraining programs.
That is, if the activity does not fall under these definitions, then you can safely engage in work without a license. However, such a list seems to cover in general all possible training programs for personnel.
The situation is also difficult with personal growth training. Here, too, there are several options for doing business. For example, they are carried out on the basis of a psychological center, which, in turn, can operate either under a medical license or without it. This point is covered in more detail in the corresponding article.
If you do not pretend to be a psychologist, then you also need to decide on the topics of the programs of the classes. Here, the need for a license is also determined by whether the topic fits the definition of licensed activities or not. In general, we can say that the state is aimed at compulsory licensing of general education and higher educational institutions; if an entrepreneur tells his clients how to improve his social skills or learn how to manipulate people, then he does not need to deal with licensing. However, if this takes place as part of psychological work, then a medical license will be needed (as mentioned above).
Summarizing, we can conclude that in each specific case it is necessary to accurately collect information even about local legal acts (because different regions have their own requirements, and they can change in different parts of the country); and the help of a competent lawyer at first will not hurt.
In addition, it is worth noting that if licensing is necessary, it is necessary not only to provide the licensing authority with information about teachers and the curriculum, but also information about the premises (and it must be at the disposal of the entrepreneur permanently on the basis of ownership or long-term lease) and equipment. Such a vague definition of “training equipment” is given in detail in the licensing authority, because in different regions it is defined differently.
To obtain a license, it is worth contacting the local committee for supervision and control in the field of education. All information about the entrepreneur, information about available funds and personnel are transferred there. The licensing process is similar to obtaining all other types of licenses, and the terms of the decision and some conditions, as already noted, vary from region to region.
You can significantly simplify your task by contacting companies specializing in obtaining a license. This will save your nerves (and sometimes time), but will require more investment. Provided that all requirements are initially met, the process of obtaining a license should not take more than two months. By the way, it is worth noting that commercial organizations have the right to engage in educational activities only since 2013, previously only NGOs were allowed to do this.
After that, in order to enter the market as a company with guarantees, you should contact non-profit organizations, which are non-profit associations of trainers and training companies. Perhaps the most famous in this country is the International Association of Personality Development Professionals. But, as you might guess from the name, she works with personal growth training companies, not actually related to business training. In fact, the client will be attracted to loud statements and membership in some organizations; it doesn’t matter to him which ones, the main thing is that the coaches have this membership. Associations and associations can even help with programs, establish qualifications and issue other information about the level of training. Of course, you can do it alone, without cooperating with anyone.
Due to the tightening of the licensing regulations, it is now necessary to look for permanent premises. If these are simple, in fact, not training (from a legal point of view, again) programs, then you can work the way the first training companies started – through a one-time rental of premises or with a visit to the place of the client’s request. Gradually, this practice will become a thing of the past (although the service of field coaches is to the liking of many enterprises), but it is necessary to comply with the law.
The size of the room may vary depending on how many trainings will be held at the same time. So, one group can consist of 20 people, although some topics involve no more than 10-15, or even 5 people. But the theme itself can affect the size of the areas. After all, there are trainings that involve active games and even the presence of sports equipment, so it is not advisable to consider all options within the framework of one article, and it is illogical to derive any universal indicators.
It should only be noted that it is better to be located in the central and business districts of the city, where the cost of rent is higher, but there are also more potential customers. After all, none of the employees who undergo corporate training want to travel half a city for the sake of training that the boss started.
All trainings can be conditionally divided into the following types according to the goals to be achieved:
- Formation of certain behavior; this includes both the development of positive patterns and the “erasing” of negative ones.
- Training and development of certain skills, knowledge and skills; moreover, it can be both psychological and physical skills, the coach here may not have the necessary skills himself, his task is to help trainees acquire them.
- Training that helps to transfer the knowledge and experience of the trainer to the trainees; differs from the previous paragraph in that here the teacher is an expert and a master of his craft.
- Gradual formation of personality and its self-disclosure; most often refers to psychology, as it helps a person gain knowledge about himself without learning anything specific.
Within the framework of one training center, all methods can be used to achieve the goal. Moreover, a person may well visit them all. After reading the description, you can understand that in some cases you will need a first-class specialist in your field, in others – just an experienced psychologist, in the third – a person with charisma, in the fourth – just an interesting conversationalist and “the soul of the company.” Ideally, when all these features are present in one person, who can then become a universal trainer who conducts several trainings, each of which is certainly a success.
The personnel issue is the most serious, and its solution can take a long time, because competent specialists who at the same time know how to work with people are not so easy to find. However, they can be trained, and here associations that have experienced mentors on their staff to train future coaches can come to the rescue.
Interestingly, within the framework of one center, it is good to conduct trainings in various directions. Moreover, if there is a license, one can engage in real training or retraining of highly qualified personnel, and simple “consulting” services. And even household advice. After all, no one forbids including several classifiers and working in accordance with each of them. Especially if there are many ideas and people who are able to implement them.
Yes, that training will be successful, which gives people something new, does not copy programs already available on the market, and really works. It can be difficult to develop such a concept, but in this case the fee will be very significant. Without a good idea (regardless of the field of training) it will be impossible to enter and, in any case, stay in the market. Usually experienced trainers who have a well-known name have their own programs, but such a person will demand a high percentage of the amount collected and set certain conditions. And yes, it’s not easy to find.
What training companies often forget about is the follow-up service, the so-called “post-training”. In accordance with the theories of management, a person is not always a creature aimed at obtaining information and assimilating it, therefore, many members of the group will acquire only fragmentary knowledge upon completion of the course. Post-training allows you to identify what was not mastered by the students, determine the reasons for this and lead to the completion of the training program. Moreover, it is better to include the cost of post-training in the initial cost of the course, because the trainer himself is also interested in conducting an analysis after the end of the program. In some cases, this can be done for free at all, because this practice will allow you to identify the weaknesses of the program (and the trainer himself), refine them and bring an improved product to the market. Post-training is one of the tools for developing and improving one’s own skills. But not the only one.
But any undertaking is interesting only if it brings money. Conducting trainings will be paid differently depending on the subject, but, as a rule, business trainings are more expensive than personal growth trainings. At least because in the first case, top managers are trained, in the second – housewives (this is a conditional division, but it accurately shows the difference). The cost of the service is also strongly affected by the reputation of the trainer, because eminent lecturers can charge more than half the cost of the training just for their name. As a result, the coach takes for himself from 50 to 80% of the collected amount, but given that the entrepreneur actually does nothing himself, he will receive a smaller, but passive income.
But in this case, it is especially cost-effective to hire several trainers who lead several trainings. And arrange such work so that there is minimal downtime. To ensure this, you will have to spend a lot on advertising, but in the end these investments will justify themselves.